“Start With A Passion” - 2022 BHM social campaign

Art directed the "Start With a Passion" campaign for the U.S. Army's BHM social campaign in 2022. The campaign was so successful that the client requested "Start With a Passion" be used for AAPIHM and cultural tentpole months moving forward. "Start With a Passion" officially became GoArmy's creative platform for all Multicultural moments and celebrations.

The idea behind "Start With A Passion" was In celebration of Black History Month 2022; the U.S. Army showcased the many talents of Black Soldiers. Amplifying their stories, showing how their individuality and authenticity were welcomed in the Army without compromising their values and creativity.